Category Archives: Professional Promotion

Certainty is something that we seem to strive for in life, so it is odd that we so often bewail that we are bored. Judging by their popularity, we love a good suspense thriller and hate to have it spoiled by someone telling us who did it. With the exception of illegal bookmakers and bent …

If you’ve ever asked yourself how positive psychology and life coaching differ, you’re definitely not alone. The surface level definitions don’t really do a great job of distinguishing these 2 very different approaches towards well-being. However, what’s even more surprising than their marked differences is how powerful positive psychology and life coaching are when used in …

While we were thinking about the future, it snuck up on us and is, in many ways, already here. Like every profession, the field of career services has always been concerned with its future. Over the years, and in regular waves of attention, countless workshops, white papers, and discussions have explored and projected the changes …

The fact is, most people need career guidance at some point in their lives; but far too often, they are not aware that career services are available, nor are they typically aware of the benefits of career services, until they experience them firsthand. This presents challenges for those of us working to develop, implement and …

In the popular view of the labor market, there are two kinds of careers. Some are well-paid but soul crushing. Others are fun, creative, meaningful—and pay sums that will keep you in your parents’ basement for the rest of your life. “Artists don’t get paid! They’re starving artists. There’s a whole saying based on it!” …

Many colleagues in private practice have suggested to me, “Don’t spend too much time on promotions like brochures and fancy business cards because you will get the majority of your clients through word of mouth.” I believe that this is good advice, however, word of mouth must start somewhere. Here are a few of my …

The Canadian Education and Research Institute for Counselling (CERIC) is dedicated to exploring attitudes towards career development matters in Canada. CERIC commissioned Environics Research Group to survey Canadian business leaders about these issues. The 500 executives offered their opinions on approaches to recruiting, tactics which allow them to ensure their workforce has the right technical …